01
No visual page builder
Keep your pages where they already live. SplitViz routes traffic — it doesn’t rebuild your site.
Simple Split URL A/B Testing
Stop guessing which landing page works better.
Run simple Split URL A/B tests, track conversions, and see which variation performs better — without expensive testing software.
Free during Public Beta · No credit card required · Work email required
Example experiment
Homepage Conversion Test
Variation A
- Visitors
- 1,204
- Conversions
- 81
- Conversion Rate
- 6.73%
Variation B
- Visitors
- 1,188
- Conversions
- 109
- Conversion Rate
- 9.18%
Daily conversion rate
A
B
Relative Uplift
+36.4%
Statistical Confidence
97.2%
Status
Variation B is currently ahead
A/B testing without the complexity.
You already have two landing pages. SplitViz helps you send visitors between them, measure conversions, and understand which version performs better.
02
No complicated campaign setup
Configure URLs, a traffic split, and a conversion goal. That’s the whole experiment.
03
No enterprise-sized learning curve
Guided setup gets you from signup to your first test without an experimentation team.
How SplitViz works
Five connected steps from website to measurable results.
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01
Add your website
Connect the domain where you want to run your experiment.
Website
demo.com
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02
Add your two landing pages
Point Variation A and Variation B at the URLs you already have, then choose a traffic split.
Variation A
demo.com/landing-a
Variation B
demo.com/landing-b
Traffic 50 / 50
-
03
Choose your conversion goal
Tell SplitViz which destination page represents a successful conversion.
Conversion Goal
demo.com/thank-you
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04
Start your experiment
SplitViz assigns eligible visitors to A or B and keeps that assignment consistent.
Experiment
Running A · B live -
05
See the results
Compare visitors, conversions, conversion rates, relative uplift, and statistical confidence.
Uplift
+36.4%
Confidence
97.2%
Everything you need for a straightforward split test.
Split URL Testing
Compare two separate landing pages without rebuilding them inside SplitViz.
Sticky Variations
Once a visitor receives A or B, SplitViz keeps that assignment consistent while the experiment is active.
Conversion Tracking
Track success using a destination URL such as a signup, lead, purchase, or booking confirmation page.
Traffic Control
Use 50/50 or another allocation such as 70/30.
Clear Analytics
See visitors, conversions, conversion rate, relative uplift, and daily trends.
Statistical Confidence
Understand whether the observed difference has enough statistical evidence behind it instead of simply declaring the larger number the winner.
From signup to your first experiment in minutes.
SplitViz guides you through the full setup so you don’t have to learn a complicated experimentation platform first.
- 01 Work Email
- 02 Add Website
- 03 Install SplitViz
- 04 Verify Installation
- 05 Create Experiment
- 06 Set Conversion Goal
- 07 Start Testing
One lightweight script. That’s it.
Add the SplitViz script to your website once. SplitViz tells you when the SDK has been detected and lets you verify the installation before running your test.
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Install once
Place the script on your site and reuse it across experiments.
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Automatic detection
SplitViz surfaces when the SDK was last seen on your domain.
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Verification built in
Confirm installation before you start sending traffic.
splitviz.js
<script
src="https://splitviz.varunharikumar.com/sdk/splitviz.js"
data-splitviz-key="your-site-key">
</script>Measure experiments without collecting unnecessary personal data.
SplitViz is designed to collect only the information required to measure an experiment — not visitor identity.
- Anonymous visitor identifiers
- Anonymous session identifiers
- No raw IP storage
- No visitor fingerprinting
Understand the result — not just the numbers.
SplitViz shows performance, uplift, and whether the evidence is strong enough — without blindly declaring a winner.
Example experiment
Homepage Conversion Test
Currently Ahead · Variation B
Variation A
6.73%
Conversion rate
Variation B
9.18%
Conversion rate
Relative Uplift
+36.4%
Statistical Confidence
97.2%
Performance over time
Built for teams that need answers, not an experimentation department.
Marketing Teams
Agencies
SaaS Companies
Lead Generation
Ecommerce Landing Pages
Startups
Paid Advertising Teams
Public Beta
Join the SplitViz Public Beta.
SplitViz V1 is focused on doing one thing well: Split-testing two landing-page URLs and showing you which one converts better.
- Split URL experiments
- Custom traffic allocation
- URL conversion goals
- Anonymous visitor tracking
- Conversion analytics
- Statistical confidence
- Installation verification
- Experiment history
Frequently asked questions
What is Split URL A/B testing?
Instead of changing individual elements on one page, you create two separate landing pages. SplitViz divides eligible visitors between them and compares their conversion performance.
Do I need to build my landing pages in SplitViz?
No. Your landing pages remain on your own website. SplitViz routes eligible visitors between the URLs you configure.
Do both pages need to use the same domain?
For the current Public Beta, yes. The Main URL, Variation A, Variation B, and URL conversion goal must use the configured Website hostname.
Can I choose how traffic is split?
Yes. You can use 50/50 or another allocation such as 70/30.
Does SplitViz keep visitors on the same variation?
Yes. SplitViz stores the experiment assignment in the visitor's browser and reuses it while that experiment is active.
What counts as a conversion?
During the Public Beta, SplitViz uses URL destination goals. For example: yourcompany.com/thank-you can represent a successful conversion.
Does SplitViz automatically declare a winner?
No. SplitViz shows the observed performance, relative uplift, and statistical evidence. When there isn't enough data, SplitViz tells you that more data is needed.
Is SplitViz free?
SplitViz is free during the Public Beta. No credit card is required.
Why do I need a work email?
SplitViz is currently designed for business use, so Public Beta registration requires a company or work email instead of common personal email providers.
Do you support Google or Microsoft login?
Not during the Public Beta. SplitViz uses passwordless email verification. Enter your work email and we'll send you a secure one-time verification code.
Your visitors are already choosing.
Find out which landing page performs better.
Start Testing FreeFree during Public Beta · No credit card · Work email required